[DevNetwork Santa Clara] Panel: Marketing Among the Engineers

Technical experts are often wary – and can be outright hostile – to members of marketing teams, even within their own organizations. They’ve been burned by the false promises, pushy tactics, and poorly appropriated developer culture promoted by organizations more concerned with hitting sales numbers than delivering value. Successful marketing teams learn to bridge these gaps in order to deliver more authentic messaging and developer experiences that directly address the needs and concerns of this audience. Our panel of experts will share the tactics they have used to reach across the technical chasm to build productive relationships both with their internal teams and their technical customers to better inform their marketing efforts and build trust that delivers long term returns.

Speakers:
Michael Ortega, Head of Marketing @ Predibase
Tal Sacharov, Director of Marketing @ Aurora Labs
James Le, Head of Developer Experience @ Twelve Labs
Brenna Buuck, Developer Evangelist @ MinIO
Chris du Toit, SVP, Product Marketing @ Gravitee

Moderator:
Mandi Walls, DevOps Advocate @ PagerDuty